Agency: BBDO Malaysia Sdn. Bhd. Production: Passion Pictures Post-Production: MFX www.mfx.st Awards * Apollo Awards 2006 – Best Editing finalist Using the traditional Chinese scenario of a 'sifu' (master) and disciple – the strength of the new Olympus camera is highlighted in a most memorable way. The 'sifu' gets angry with his disciple for taking his pants to the laundry; because his new Olympus camera is in it. The disciple explains that the Olympus camera is fully water-proof; then the 'sifu' remembers that the laundry by the river which flings the clothings by the rocks to get it clean and again he got angry; the disciple explains again that the camera is also fully shock-proof. So there is no need to worry about the camera being damaged. Brilliant editing skills and simple visual effects and compositing creates a simple yet unimaginably attractive Olympus TVC.